Formula 1®

Formula 1® is more than a race. It’s the rush of the lights going out, the roar of the crowd, the colours on the grid and the stories that follow. At STICHD, we know the sport, we know the fans and, most importantly, we know how to turn that passion into captivating product to be worn and cherished long after the chequered flag.  

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Across the Formula 1® calendar, STICHD designs and develops exclusive, race-specific merchandise, from T-shirts to hoodies, available only at selected Grand Prix. With only around 1% of F1® fans ever attending a Grand Prix, each product becomes a rare collectible, connecting the people who were there to the race they’ll never forget.

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