What we do

We’re all about socks, underwear, swimwear and fanwear. The essentials you wear next to the skin, the team you hold close to your heart. And we’re experts. We get it. That first-wear feel, that just-right fit. The colours of your tribe on the track. The badge you kiss when the ball hits the net. We love our brands as much as you do. That’s why we care so much about every stitch and seam. Why we take each package personally. And why the words ‘out of stock’ are not in our vocabulary.

We're Category Experts

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Our Categories

  • Socks
  • Underwear
  • Swimwear
  • Fanwear
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We partner with some of the world’s most iconic brands to create products people love. We design them, develop them and deliver them all around the world.    

Identity Project
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OUR BRAND PARTNERS

  • PUMA
  • HEAD
  • LEVI'S
  • CALVIN KLEIN
  • TOMMY HILFIGER
  • BMW
  • F1
  • MCLAREN
  • ASTON MARTIN F1
  • MANCHESTER CITY
  • PREMIER LEAGUE

We're Market Experts

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Identity Project
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Every market is unique. Different cultures and consumer trends. We strongly believe in the value of having category experts with their feet on the ground and their fingers on the pulse everywhere our brands are seen and sold. That way we can always position our products for success. 

 

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Identity Project
Identity Project
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We're Product Experts

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We get why customers love our brands – we love them too. So we take the time to understand what makes them special. Our experts care deeply about every detail of the product and its journey, from the care label to the display stand, from the campaign shoot to the point of sale. That’s why so many iconic brands trust us to create great products that bring their vision to life and keep their customers coming back.  

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Identity Project
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We're Process Experts

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We’re Dutch: direct and to-the-point, both in our personal style and how we deliver for our partners. We’re big on information, big on automation. Real-time data that tells us what’s happening in-store, custom-built logistics solutions that let us act on it – fast. So if it’s flying off the shelves, it keeps flowing from our warehouses. That’s seamless. That’s STICHD.   

 

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We're a family of experts

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STICHD brings best of both worlds. Professional service with a personal touch. The coverage of a global organisation, the closeness of a local one. Our experts work together seamlessly, complementing and challenging each other to always improve. 

 

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Our home is in the Netherlands, but our products are all over the world. Pitchside or trackside, in your favourite store or shipped right to your door. Where you are, we are. Bringing you closer to the brands you love.  

 

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