We are a family of experts — a team of attentive, thoughtful individuals.
Abukar Omar, Warehousing
Sanne van den Hoogen, Senior Product Designer
What we do
As a daughter company of the PUMA group, we are a trusted brand partner for a growing portfolio of A-list brands, we make licensed products across three areas: fashion essentials (legwear, bodywear & swimwear), fanwear (motorsport & teamsport) and lifestyle apparel and accessories.
What we make
Having started as a socks company in 1979 under the name Dobotex, we rebranded as stichd in 2019. Having grown beyond just socks we have a passion for fashionable underwear and swimwear, to fanwear, to lifestyle apparel and accessories.
For decades, we’ve woven together the fabric of our organization. stichd is a unique patchwork of many elements, strengthened by its history, brands and accomplishments.
From branded socks and underwear to swimwear and fanwear, we are proud to make products that are the most personal and emotional to you. They’re not just accessories. These humble heroes might be the first thing you put on, the last you take off, or the way you celebrate your favorite team.
Through weaving together design, sales, logistics, marketing and digital, we are crafting products that stay with you. And by connecting our brands, retailers and consumers, we are creating experiences that matter.
What we do
We are driven by passion and trust. They define us, helping us strike the balance between understanding our brands and making products that people love. Between the product consumers see and the process behind making it. Between simplicity and complexity.
To us, trust means: Creating connections, both internally and with our partners. Freeing our stichd family to do what they do best. Providing comfort through great quality.
Mink Van Nes, Team Lead Order Management
What we make
We are proud to make products that are universal and personal to everyone. Whether starting your morning, or cheering on your favourite teams, our products are meant to make moments more memorable.
We call our products humble heroes. The first pieces you put on and the last you take off. Those pieces that make cheering for your favourite team and driver, that much more enjoyable.