Our History
From a local family business in The Netherlands to a global company working with some of the world’s best-loved brands. How does that happen? Well, it all started on a sunny day in 1979...Just kidding. No one’s needs a history lesson. Here are just a few of the really memorable milestones in the STICHD story.
1979 – Foundation of Dobotex
1996 – We become PUMA socks licensing partner
2003 – We ship out our first PUMA product display.
2007 – Dobologic logistic centre opens in Tilburg
2007 – We become Tommy Hilfger socks licensing partner in Europe
2008 – We welcome our 100th employee to the team
2008 – We open our new HQ in ‘s-Hertogenbosch
2008 – Dobotex setups strategic hub in Hong Kong
2009 – PUMA group becomes 51% shareholder
2009 – We move into underwear, launching PUMA collection
2012 – PUMA becomes 100% shareholder in Dobotex
2013 – We become European HEAD socks & underwear licensing partner
2013 – We become European LEVI’S socks & underwear licensing partner
2015 – We accelerate into the world of Motorsport by acquiring Branded
2019 – Dobotex becomes STICHD
2021 – We move into Football and open our first store for Manchester City.
2022 – We become global licensing partner for BMW Lifestyle
2023 – We exclusively run stores at race weekends for PUMA and F1
2025 – We move into our new home in the heart of ‘s-Hertogenbosch
PS
There’s always something exciting on the horizon. Check back soon for our next milestone!