About Us

We are a family of experts creating and designing a home for fashion essentials (bodywear, legwear, swimwear), fanwear (motorsport, football) and lifestyle for exceptional brands. Connecting design, sales, logistics, marketing, & E-com, we are Consciously Crafting Convenience for our customers and consumers. Across our three areas; essentials, fanwear and lifestyle we serve both B2B and B2C. From branded socks and underwear to fashionable swimwear and fanwear, we are proud to make products that are personal to you and to the world. At stichd we call them humble heroes. The first pieces you put on and the last you take off. Those pieces that make cheering for your favourite team and driver, that much more enjoyable.

As a member of the PUMA Group, stichd is a licensee with its HQ located in ‘s-Hertogenbosch, the Netherlands. In addition, stichd has a global presence with sales offices throughout Europe, the UK, in Mexico, in China and in Southeast Asia. The fanwear team is primarily situated in London. The company’s warehousing and logistics are located in Tilburg, Netherlands and via our service partners in Mexico, China and Malaysia.

Employing 700 people, the company’s current brand portfolio includes for our Essentials business: PUMA, Tommy Hilfiger, Levi’s, Head and Calvin Klein. For our Fanwear business: Ayrton Senna, BMW Motorsport, Formula 1, Formula E, Mercedes F1 Team, Porsche Motorsport, Scuderia Ferrari F1 Team, Aston Martin F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW Lifestyle.

We are a collective of professionals with diverse personalities and backgrounds where integrity and expertise are balanced with humility. Passionate about our people, products, partners and planet we are dedicated to becoming more conscious of our impact.

Always growing, moving and learning.

Consciously Crafting Convenience.

Through weaving together design, sales, logistics, marketing and digital, we are crafting products that stay with you. And by connecting our brands, retailers and consumers, we are creating experiences that matter.

stichd is a strategic partner tailored for specific needs. We take our partners on a journey: understanding their needs, sharing our passion and delivering our services. This is how we create value. We know there are smaller categories within a brand that deserve appreciation. To give these products a home, we must do things differently, customizing our approach for each client.

Speed without compromise.

Quality strengthened by agility.

A global mindset meets global capabilities.

Diversity is key to collaboration.

Efficiency with warmth.

Integrity and humility.